500K+ posts analyzed2,000+ apps & SaaS companies

The TikTok formats that actually drive installs.

See what is working in your niche right now. Get proven hooks, formats, and performance data you can hand to your team or creators today.

Get early access

482.7×

▷ 842K♧ 64.2K◯ 908

10,628.3×

▷ 10.4M♧ 1.2M◯ 5.4K

1,947.6×

▷ 3.7M♧ 286K◯ 2.1K

0103

For the teams behind the apps people use every day

You know TikTok works. You just cannot systematize it.

Your team opens TikTok to find what is working. Four hours later, there are no hooks documented, no briefs for creators, and the same generic ideas everyone else is running.

See what is working. Know what to make next.

From a viral post to a creator-ready brief.

Trends surfaces the format, explains why it performed, and gives your team a clear brief before the trend gets crowded.

DISCOVER

Find the next creative test

Watch the formats moving in your category before everyone is already copying them. Search by app, hook, creator, or format.

Find formats that are already performing in your category.For growth teams

DECODE + BRIEF

Give creators a better starting point

Send context, not a random TikTok link. Every post becomes a clear brief with the hook, proof, and idea to make your own.

See the hook, structure, pacing, and proof behind the post.For creators

LEARN

Know which ideas earned attention

Outlier scores separate a genuinely strong post from a creator who simply has a huge audience.

Save winners and build a system around the patterns that keep working.See the product

Find the posts your team should make next.

Outlier scores surface the posts that are genuinely outperforming their usual baseline.

724.8×

▷ 1.8M♧ 142K◯ 1.3K

319.6×

▷ 642K♧ 58.1K◯ 617

482.7×

▷ 842K♧ 64.2K◯ 908

1,206.4×

▷ 2.9M♧ 311K◯ 2.7K

94.3×

▷ 384K♧ 29.8K◯ 443

1,947.6×

▷ 3.7M♧ 286K◯ 2.1K

658.1×

▷ 1.1M♧ 91.4K◯ 1.1K

Growth

Build a repeatable TikTok system with the posts, context, and performance data your team needs.

$49per month

Get early access

A library your team can useSave winning posts and organize ideas by campaign.

The numbers behind every postViews, engagement, and outlier scores in one place.

Fresh outliers every daySee the posts beating each account's normal performance.

Your questions, answered.

How is this different from just scrolling TikTok?

We filter to app accounts only, extract the data that matters, and help you understand why things work. Instead of endless scrolling with no system, you get a searchable library of proven formats with metrics, hooks, and structures you can actually learn from and replicate.

Will this work for my specific app category?

We cover 20+ app categories including fitness, finance, productivity, lifestyle, gaming, and more. Recommendations are personalized to your niche. Great formats often work across categories too. A face-to-camera tutorial that works in fitness can work in finance.

I’m not a content creator. Can I still use this?

Absolutely. We focus on low-production formats that anyone can make: screen recordings, face-to-camera talks, and simple edits. Many of our top-performing examples require zero fancy equipment. You can also use the insights to brief UGC creators with specific formats that work.

What if I try it and it doesn’t work for me?

We offer a free tier so you can explore before committing. If you upgrade and are not seeing results, there is a 14-day refund policy, no questions asked.

How fresh is the data?

We scan 100K+ new posts weekly and continuously update the library. You will find formats that are working right now, not content that peaked months ago. Trend alerts flag new high performers in your niche.

What’s an outlier score?

It shows how much better a post performed compared with that account’s average. A 10× outlier got 10× more views than the creator’s typical post. This shows what is exceptional, not just popular content from accounts with millions of followers.

Your next high-performing format is already in our database.

Join the beta list for Trends.

Get early access